As much as I sometimes hate to admit it, I am a millennial. You know, the 80’s and 90’s kids branded as entitled and narcissistic. Whatever your opinion, you can’t deny the influence this generation has on everything from how a business will market their products or services, to their hiring practices.
Millennials are members of the the first digital age: they are trendsetting, technology-using consumers who communicate brand loyalty with their spending and social media habits. If your business is seeking to capture this demographic, and it should be, you must use technology to stand out.
Understanding the Millennial
In a article on Yahoo Business, by 2018 millennials are expected to have the most spending power of any generation. By 2025, 3 out of every 4 workers globally will be Millennials. 89% of them would prefer to work when and where they want rather than the typical “9-5” arrangement, and almost 50% would choose workplace flexibility over pay.
How to capture the Millennial as a Consumer & Employee
Digital Signage
Millennials seek engagement, so static advertisements are not the best choice to capture and hold their attention. Digital signage, on the other hand, can offer the level of engagement and feeling of interactivity that they seek, while providing a unique and customizable display for your marketing messages.
Remote Workforce
Millennials want the flexibility and option of working remotely, feeling their productivity increases when provided with a more liberal work/life balance. Having the technology to turn your business toward a distributed workforce builds a strong foundation for a company culture that promotes job satisfaction. A cloud based video collaboration platform, allows employees to work remotely, effectively, and at a reasonable cost.
Collaboration
It’s no secret that Millennials thrive on collaboration. They spend much of their time connecting with people on Facebook and other social media sites are constantly involved in conversations on twitter and other collaboration tools. From a collaboration perspective, why should their professional lives be any different than their personal lives? Implementing a unique collaborative workplace will allow you to capture the Millennial employee and ensure constant connection and engagement between team members.
Statistics prove that Millennials are the kinds of employees and customers you want—connected, willing to purchase, and eager to share their experiences so that others will follow suit.
Capturing the attention of this engagement-driven demographic can mean big bucks for your brand and a solid workforce to be reckoned with.
