How AV Solutions can Give Your Hotel the Competitive Edge in 2019

Posted by Robyn Merkel on Mar 4, 2019 11:00:00 AM

In 2019, hotel owners will be looking at ways to stay competitive and update their business with innovative technology that can give them an edge over their competitors. This is where audio visual (AV) solutions for the hospitality industry can offer significant benefits for your hotel.

The service and customer experience offered by next-generation companies, such as Netflix, Amazon, Apple and others, is driving companies to turn their attention to the customer experience. Businesses which fail to cater for these ever-increasing customer expectation will lag behind, and, ultimately, fail. 

That’s why hotel owners are turning to new technology to meet the demands of their customers and encourage new ones to stay with them. However, technology is always changing and hotels which were once ahead of the curve could now find them lagging behind again.

The shift from entertainment technology

To meet the increasing customer expectations over the last decade, boutique hotels have been investing large amounts of money into their in-room entertainment offering. This investment has helped hotels to market themselves as a “home away from home”, in which they offer the customer the luxuries of a house, but far beyond what they could possibly afford within their home.

These technologies could include things such as large flat screens, coffee machines, expensive multi-channel TV packages, interactive TV systems and much more.

However, this offering has changed significantly over the past few years. With the ubiquitous nature of smartphones, the proliferation of large screen TVs and online content streaming services such as Netflix, it has become increasingly harder to impress guests with in-room entertainment technology.

Guests simply no longer need the entertainment technology that hotels have been marketed to them, and instead are looking for an improved offering in other areas.

So, what are hotels doing?

This is where successful hotels are turning to new and even more innovative AV solutions to impress their guests. The successful hotel of tomorrow will embrace technology, and make use of the fact that many guests will be coming with at least one, and maybe even three, different devices (smartphone, laptop and tablet).

To do this, hotel owners are now making use of technology and smartphones to offer an automated and personalized experience. This includes implementing internet-connected technologies that allow guests to control their room from one device, whether it be turning off lights, opening curtains or ordering room service.

Meanwhile, hoteliers are also making use of digital concierges to offer a superior customer service. These technologies can promote local businesses, attractions and special offers, all while making the guests stay as easy as possible and adding further value to your offering.

AV doesn’t end there

Whether it’s your conference and meeting space (which can play a huge role in your yearly revenue), back-of-room controls for your banquet hall, digital signage or a PA system, audio visual solutions don’t stop at wowing your guests.

In fact, AV solutions are an essential part of not only for the overall feel and atmosphere of your hotel, but also for the day-to-day operations and the running of your business.

Want to learn more about how our AV solutions can transform your hotel to meet the increasing expectations of guests, as well as improving your day-to-day processes? Contact our team of experts today to find out exactly how we can help.

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Tags: Audio Visual

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