Audio visual (AV) solutions are changing the way in which organizations engage with their audience, as well as empowering employees to collaborate more effectively - both of which create more efficient processes that help hit annual goals.
One AV technology that has exploded in popularity over the past couple of years is digital signage.
It wasn’t long ago that digital signage - sometimes known as digital signs or electronic displays - was limited to the retail industry. Times have changed and digital signage is now used in every sector, from large enterprises, education facilities, healthcare organizations and even start-ups.
This growth in popularity is backed up by the current success of the digital signage market.
According to Grand View Research, the global digital signage market was estimated at just over $16 billion in 2016 and is forecast to reach an estimated $31.7 billion by 2025. Other research differs slightly, but all of them see continued, double-digit growth ahead.
This upward trend is no coincidence. Previously, the industry was focused on enhancing hardware, such as increasing the size and resolution of displays, but it is now focusing on advanced technologies such as artificial intelligence (AI) and interactivity to improve the overall customer experience (CX).
Digital signage is no longer just a cool marketing tactic, it can leverage big data to improve the interaction and engagement with your organization’s audience, display your brand story and help to improve the overall experience that your audience has when compared to what they might receive from your closest competitor.
Here are four digital signage trends to look out for in the audio visual industry as we move through 2019:
1 - Responsive content
By using a content management system (CMS), digital signage allows for far more responsive content than traditional print marketing tactics - such as posters in your office or retail advertisements in a newspaper.
Digital signage will allow your business to tailor content for a specific situation. For example, a business could display the logo of a visiting client during an important meeting or a retailer could set a trigger based on a current event, a public holiday or even the weather.
Motion detectors can also be used to sense when someone enters a room, automatically starting a presentation or an ad campaign. Making content seamless and meaningful will improve your CX.
2 - Artificial intelligence
AI has undergone rapid developments in the past couple of years and is now an essential element for any company’s approach to marketing.
In fact, according to Bloomberg Intelligence, artificial intelligence software is likely to be the most disruptive force in technology in the coming decade, and companies that embrace AI will get a competitive edge.
The benefits of AI - such as data collection, machine learning, personalization, interactivity and much more - can provide your audience with a more interactive experience that offers more personalized and relevant content.
Artificial intelligence can even use facial recognition in digital signage that allows retailers to collect data and understand in greater detail who their audience is and how they are responding to a specific advertisement.
3 - Interactivity
No matter what industry your business is in, interactive displays are allowing your customers to participate with your business while also making the overall customer experience more efficient and enjoyable.
Just take restaurants for example. While touchscreens in the past were viewed as a mere gimmick, many are now using interactive menus to improve their customer’s ordering experience and automate the restaurant’s processes - helping employees to work more efficiently and empowering them to deliver superior customer service.
Meanwhile, retail stores can use interactive digital signage to allow customers to view available products and get information faster without waiting for a free staff member.
The main benefit of interactive digital signage is to empower your consumers to interact with your business in the way they want to, and in their own time.
4 - Personalization
Personalization is an important aspect of any marketing campaign, and is actually what makes the interaction you have with your customers memorable. By relating to a customer as an individual, you will be able to create a community of followers that are loyal to your brand.
The advancements of artificial intelligence and big data have increased the opportunity for personalization, and made it fairly straightforward to integrate into your marketing strategy with the help of an outsourced expert.
Are you looking for more information about audio visual technology from an expert firm in Canada, serving clients across North America? Contact Genesis Integration today to learn how we can help.
