If you own or manage a casino, you’ll understand just how important it is to provide a world-class customer experience (CX) to your clients. In fact, with more than 100 casinos across Canada, the industry is more competitive than it has ever been before.
Casinos are no longer just a place where customers can gamble. The casino is now an all-encompassing experience. That’s why many casinos are expanding their business with the addition of restaurants, bars, hotels, corporate meeting spaces, music venue halls and much more.
Expanding your casino business will not only help your organization attract new customers and retain existing ones, you’ll also be able to create a happier customer base that spends more time in your casino in any one visit. All these benefits drive revenue for your business.
To enhance the customer experience even further, your casino must excite and engage its customers. By implementing an audiovisual (AV) solution designed specifically for your casino, you can give your customers that winning feeling.
There’s a wide range of AV technologies that your casino can implement to expand your business. Genesis Integration has listed four key technologies here:
1 - Digital signage
The casino experience is all about exciting your customers. Digital signage can be placed virtually anywhere in your casino, including gaming floors, restaurants, bars and event centers, to wow your customers.
Digital signage can help excite customers as well as get the right information to the right people at the right time. Uses of digital signage in casinos includes, but is not limited to:
- Poker waitlists
- Marketing videos - such as player, club, tournament, restaurant and other promotions at your casino
- Interactive virtual concierge
- Live TV integrations
- Game signage
- Interactive menus
- Video walls
- Event, conference and meeting room
2 - Paging technology for customers and guests
A casino should be a seamless experience, and customers certainly don’t want to be put into a waiting room while they wait on their food, drink or a seat at a gambling table to come available. That’s where paging systems will help.
By using a paging system that covers your entire casino, customers will be notified wherever they are that their seat is available. This not only improves the experience for your customers, it also encourages them to play additional games while they are waiting - meaning more revenue for your casino.
3 - Conference room centers
Whether your casino has a hotel on-site or not, you should still strongly consider creating rentable space for corporate organizations. This could involve installing a series of corporate meeting spaces and training rooms, and possibly even a banquet room if you anticipate holding larger events.
If your casino is looking to explore this option in a bid to boost profits, it’s important that you position yourself as a world-class corporate meeting space. To do this, you’ll need to offer organizations the AV systems they need to provide an effective communication and collaboration environment.
4 - Casino-wide music and lights
The ambience of your casino plays a huge role in the overall customer experience. The right environment will play an active role in ensuring that your customers are engaged with, and enjoying their time at the casino. Due to their size, a traditional AV system can’t handle the needs of the average casino.
A casino will have a range of different sources of light and sound, so covering an entire casino with the same sound and lighting isn’t effective. Each area of your casino will have a different vibe, so it’s crucial that those areas have different lighting and background music.
How can Genesis Integration help?
With almost 30 years providing clients with unique and innovative communication and collaboration solutions, Genesis Integration has expert knowledge in providing, implementing and training various organizations on how to effectively use AV solutions to enhance their customer experience.
We are able to work with casinos to integrate AV solutions that fit the unique needs of their business. Whether you need the right microphones for your music venue, digital signage for your casino floor or camera hardware for your meeting space, we can provide the right solution for your company’s needs.
Our agnostic approach to technology vendors means we will only select the technologies that work best for your business, keeping your customers entertained and engaged.
Are you looking for more information about how we can revolutionize your casino business through innovative audiovisual solutions? Contact our team of experts today. We would be more than happy to answer any questions you have.
