How Business Benefits from Cloud Based Video Collaboration

Posted by Robyn Merkel on Jul 6, 2017 1:48:39 PM


Video collaboration is quickly becoming the primary collaboration tool for many businesses as it matures from a decade’s old technology for executives. The ever-changing business landscape, changing needs of organizations and the proliferation of simple to use video collaboration devices has led to this transition.

Combine the increased requirement to video enable the workforce with reductions in IT budgets and resources and the move to Cloud based video collaboration services makes immediate sense. Indeed, the Cloud allows the enterprise to scale their implementation of video collaboration easily, with no concerns regarding hardware or infrastructure costs. This results in a simplified, seamless video collaboration experience for the end user, which in turn drives a successful adoption strategy.

 In fact, by 2020, the cloud video collaboration market could reach over $2 billion USD, as per a new Global Industry Analysts (GIA) report. In fact, with an anticipated growth rate CAGR of 39.6% by 2019 from another report, it is critical to understand the factors driving this growth:

  1. Cost-Effective Collaboration: As mentioned previously, with no hardware, software or infrastructure to maintain and support, Cloud based video collaboration services makes effective collaboration affordable to any enterprise
  1. Increased Productivity: A recent global study noted that the use of Cloud based video collaboration services improved productivity by reducing the need to sort through emails and texts for information and minimizes miscommunication, improving productivity in business interactions
  1. Enable the Remote Workplace: Both dispersed teams and individuals report an enhanced sense of being part of the conversation when a rich video collaboration strategy is implemented. The experience of meeting and collaborating with the exchange of files and documents, and solving problems as if you’re in the same room, is the key value of Cloud based video collaboration. At a fraction of the cost of in-person meetings, Cloud based video collaboration services replicates the benefits of face-to-face communication
  1. BYOD and a Focus on Mobility: With an expected 1.3 billion – yes, with a B – global workforce (IDG Connect) at the end of the year, almost 1/3 of us will work remotely. Cloud based video collaboration services allow these remote users to join at any time and from anywhere. And by its very nature, Cloud based video collaboration services embrace the BYOD movement, allowing a freer, discretionary selection of tools appropriate for the moment. Native applications for Windows, Mac, Android and iOS as well as WebRTC, allow simple, intuitive interaction from any device, on any network


Without any doubt, Cloud based video collaboration is changing the collaboration strategy of enterprises globally and enabling an effective mobile workforce.


 Which leaves just one question: What collaboration technologies and tools is your organization leveraging to maximize the potential of your workforce? 


To learn more about how cloud-based video conferencing can help your business, please contact us!

Tags: Collaboration


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