Over the past year, since the pandemic, a huge number of organizations have made the move towards remote work.
This transition to working remotely, also known as work-from-home (or the hybrid workforce in which employees split their time between remote work and office work), has shone a light on how modern technologies and video conferencing platforms can bring new opportunities for how a businesses’ employees work together.
With employees no longer working together in physical spaces and customers no longer talking to businesses through face-to-face meetings, remote work has resulted in a huge growth in the number of video assets that organizations must store and manage.
Video assets now play a key role in how businesses operate. According to Owl Labs’ State of Remote Work 2020, people used video meetings 50 percent more in 2020 than they did before the pandemic.
Both real-time and pre-recorded video content is now used as a means for encouraging employee collaboration on projects, staff training, team knowledge sharing, executive and company updates, sales enablement videos, content marketing (such as trade shows or webinars) and a huge number of other reasons that drive ROI for businesses.
To make sure these videos are effective businesses must organize this content efficiently, allowing employees (no matter where they are working from) to seamlessly access the video content they need.
That’s where a robust video asset management strategy comes in.
In this blog, Genesis Integration looks at what video asset management actually is, and how a successful strategy for video storage and management can bring a huge return on investment for your business.
What is video asset management?
In 2021, the world is embracing video like never before. Video technologies are allowing organizations to continue to be efficient and effective, no matter where their employees are based and where their customers are located.
With an increased amount of video content, however, comes the necessity of effectively managing those files and data.
Video asset management (VAM) is similar to digital asset management (DAM) in that they both help businesses organize digital assets and improve how accessible they are for employees. The main difference is, video asset management focuses on the storage and management of video content only.
In its simplest definition, video asset management is a strategic IT process that allows your organization to efficiently and securely store a large amount of video assets in a central database. This, in turn, makes the management of these videos seamless, so that they can be easily found, edited or consumed by the appropriate employees within your business.
It’s a system which optimizes the entire video asset workflow, from storing, managing, organizing and sharing video content across your entire organization.
What are the benefits of a video asset management strategy?
Video assets demand high bandwidth and large storage capacity. That means any organization that stores and manages video assets as an important part of their businesses processes will benefit hugely from an effective video asset management strategy.
Here are just a few of the top ways in which businesses can benefit from a video asset management strategy:
Improve internal efficiency
With the ability to store, organize and manage your entire portfolio of video assets in one centralized location, your business will gain significant benefits when it comes to internal efficiencies. Employees will be able to easily access videos no matter where they are working from, whether it is because they need to edit a video for publication or watch a video for knowledge sharing.
Employees will be able to seamlessly locate, share and access video assets all on one centralized and company-wide platform.
Easy project collaboration
Acting as a centralized library for all video assets, video asset management improves project collaboration for your team. Whether it’s work on creating and editing videos or simply watching pre-recorded videos to gain knowledge on the objectives for a specific project, video asset management provides your employees with a way to easily access, consume and edit video content - as long as they have the specific permission setting to access those assets.
Ensure your entire organization is aligned
Since your organization’s employees are now most likely working from home, video content is a fantastic way to improve communication and ensure your entire company is aligned with your company’s current business objectives.
By recording video content and company updates, you can ensure communication flows and all employees are updated on current initiatives even if they weren’t able to be in the real-time meeting.
Want to learn more about implementing a successful video asset management strategy? Contact Genesis Integration today. Our team of technology experts would love to answer any questions that you may have.