As an owner, manager or executive of a small to medium-sized business, you’ll know just how important it is to create a working environment that encourages communication, collaboration and teamwork.
This is particularly true in a modern workforce that is characterized by its flexibility. Full-time workers frequently work from outside of your physical office, and your company likely makes use of remote workers through the ever-growing contingent workforce.
These growing trends make it essential for your organization to implement audiovisual (AV) and collaboration technologies, with video conferencing being one of the most important.
By investing more in video conferencing technologies, you will improve communication within your organization. This helps to create stronger relationships between employees, improve collaboration and decision making, fosters innovation and productivity, encourages increased efficiencies and a wide range of other benefits.
Through the benefits that come with video conferencing, your organization will be ready to drive new growth and boost profits.
In fact, it’s clear just how important an effective team is for the success of your business. That’s why a staggering 86 percent of employees and executives cite a lack of collaboration or ineffective communication as the main reason for workplace failures, according to research from Salesforce.
Looking for the right video conferencing technology, however, is a challenge. With so many pieces of equipment on the market, how do you know which is right for your organization?
Genesis Integration has listed the five top questions you should consider when selecting a video conferencing system:
1 - How many people will be involved in my company’s video conferencing?
Video conferencing technologies can be designed for large meeting spaces and boardrooms, smaller training rooms or even smaller huddle rooms. How many people do you intend to be involved in your meeting? Will it be a large meeting room full of employees or smaller group sessions?
The AV technology needed for a large room or a small group is completely different. Once you decide what type of meetings your video conferencing technology will be used for, your professional audiovisual provider should work with you to create a tailor-made solution for your firm.
2 - What will video conferences be used for?
The next step is to figure out what your organization will be using video conferencing for, and how often. This will play a huge factor in the quality of the video conferencing solution that you end up selecting.
If you’ll be using video conferencing to communicate with potential clients that you want to impress, then your organization will need high-definition video and pitch-perfect sound quality. If your system is only needed for occasional communication within your company’s team, then there are plenty of easy to implement video conferencing systems that you can use.
3 - How much will it cost and what is the return on investment?
How much new technologies cost is an important aspect of your business. Too expensive and it will impact your bottom line, too cheap and there’s a chance that the solution doesn’t give you what you need. More importantly, however, your company should look at the return on investment (ROI).
Tell your AV provider what targets you want to achieve and ask them how this specific solution will help you reach them. A video conferencing system that improves efficiencies and boosts collaboration can improve your company’s profitability.
4 - Which professional AV provider should I go with?
Just as we covered in our previous blog, ‘5 Questions to ask When Engaging With a new Audio Visual (AV) Provider’, choosing the right AV provider is essential for the successful implementation and ongoing support of your video conferencing system.
When choosing a provider, look for a company that is not only adaptable but also willing to design a unique solution for your firm’s specific needs. This will help you to achieve your video conferencing targets.
Questions you should ask potential AV providers include:
- How will your solution provide a return on investment?
- Will the implementation of video conferencing be a smooth integration into our current processes?
- Do you provide user training to our employees?
- Will you provide ongoing support and maintenance of the technology?
- Are you able to implement future upgrades when required?
Do you want to know how Genesis Integration can help with its world-class videoconferencing technologies and second-to-none customer service? Contact us today. We would love to answer any questions you have.
