Today’s business world is saturated with competition. There are more companies offering the same products or services than ever before, and the only way to stand out from the crowd is by making a statement.
Whether you own a corporate company looking to engage with employees in your reception area, a hospitality business planning to showcase your products, a government agency looking to connect with the public or a retail store aiming to wow your customers, a video wall is an affordable and eye-catching solution that will allow you to stand out from the crowd.
But what actually is a video wall and how can investing in one help your organization achieve its business goals? Genesis Integration answers all of your video wall-related questions in this blog.
What is a video wall?
A video wall is an audio visual (AV) solution that uses multiple LCD or LED computer screens, television sets or video projectors that are fixed together to form one single screen that’s large enough to make a huge impression on your audience.
Often displayed in the traditional square or rectangular shape of a television, a video wall is created by combining several videos that form to show one image. A daisy chain method is then used to connect the screens together, meaning that all of the screens are connected when a command is given (such as turning the video on or off).
Video walls have become significantly more accessible for all types of businesses in the past few years due to a range of factors, including:
Affordability: When video walls first started to grow in popularity, they were incredibly expensive. They simply weren’t accessible to most small to medium-sized businesses. Thankfully, new technologies have allowed video walls to now be affordable and high-quality at every price bracket.
Thin bezel designs: Video walls of the past were large and took up too much space for most companies. New thin bezel designs, however, have greatly reduced the depth of video walls for use in most premises.
Easier to service: Previous generations of video walls were difficult and expensive to service, meaning even if you got your hands on a cheap-ish video wall, it would still take heavy investment to keep running. New video walls are now far easier to install and repair, meaning less manpower and more savings.
How can a video wall support my business goals?
Video walls can be used in a wide range of industries, including corporate businesses, transportation, entertainment and retail. They are particularly useful in large places where you want information to reach massive crowds such as stadiums and airports, or in smaller places where you want to wow your customers.
Either way, using a video wall will help empower your organization to reach its business goals. Video walls come with a range of benefits for your company. Here are just four key ways your business will benefit from a video wall:
1 - Increased brand awareness
Companies spend a huge amount of money on improving their online marketing strategies in a bid to increase brand awareness. However, if your physical location doesn’t match what you’re displaying online it’s unlikely a potential customer will do business with you.
Video walls can be installed either inside or outside your business and can complement the existing messaging you are trying to pass on to your audience. By showcasing your company on a huge screen, you’ll be improving brand awareness and increasing the likelihood of future sales.
2 - More efficient meetings
Video walls don’t have to be just consumer-facing. In fact, video walls can be a highly effective way to host internal meetings - they can help to share visual content and messages among your team with complete clarity.
Not only that, but video walls are an engaging and interesting way to maintain the attention of your team. By offering high image quality and an easy-to-use interface, a video wall will ensure your company’s internal meetings run seamlessly.
3 - It works great with interactivity
Video walls are even more compelling for your audience when they can be interacted with, and, thankfully, this is now a very common addition to modern video walls. This will only help you improve engagement with your audience even further.
Your customers or employees can now use video walls to check events, navigate around your building, peruse through your products and services and much more. Interactivity improves your overall customer experience (CX), meaning customers are more likely to become loyal to your brand.
4 - Captivate passersby
It’s more than likely, no matter what industry you’re in, that you will have competitors in the immediate vicinity of your premises. That’s why the use of a video wall is a fantastic way to peak the interest of potential customers that are passing by your business.
Due to their size, it’s virtually impossible to ignore what’s being shown on a video wall. By capturing the attention of anyone in the vicinity of your business, you’ll be well on your way to a successful marketing strategy.
Want to learn more about how a video wall can wow your customers and give you a competitive edge? Contact Genesis Integration today. Our world-class, innovative AV solutions have been supporting Canadian businesses for the past 30 years.
