4 Reasons Why Video Collaboration is Essential in Today’s Business Environment

Posted by Robyn Merkel on Sep 12, 2019 11:00:00 AM

Great communication is a fundamental aspect of any successful business, and builds the foundation of how a company’s workers undertake their day-to-day tasks. But what happens if your organization is spread across multiple offices and different countries?

This question is even more prominent today, in a world where the number of contingent workers is growing at a rapid pace. In fact, The Global Mobile Workforce Forecast Update estimates that 1.87 billion employees - around 42.5 per cent of the global workforce - will be mobile by 2022.

The truth is, fantastic internal communication can be achieved even when your company is spread across different countries, multiple offices and hires thousands of remote workers - but you’ll need a world-class audiovisual (AV) software solution with emphasis on video collaboration.

Why video collaboration is essential for your company

Research by Bluesource found business productivity can improve by up to 25 per cent in companies where employees are connected. Implementing a video collaboration strategy is now crucial for the productivity, efficiency and teamwork of your organization.

In this blog, we take a look at four key reasons why your business must make it a priority to embrace video conferencing:

1 - Superior collaboration

In the current workplace environment, there is a wide range of communications technologies at the disposal of employees. Whether it emails, chat platforms or audio, employees often default to the software they feel most comfortable with - but this isn’t always the best solution for the job.

In fact, video conferencing has been found to be the far superior communication technology in the workplace and installing an easy to use AV solution will transform the way your employees collaborate with each other.

A global survey of over 300 executives from Forbes Insight found 62 per cent of executives agree that, relative to audio conferencing, video conferencing significantly improves the quality of communication - a figure that rises to 73 per cent among high-growth companies.

In addition, 50 per cent of those surveyed believes video conferencing also improves the degree of understanding between peers.

2 - Video collaboration keeps remote workers connected and aligned

The contingent workforce is growing rapidly and, according to Randstad’s Workforce 2025 study which looks at the future of the workforce in Canada, 30 percent of the Canadian workforce is currently made up of non-traditional workers. The study also forecasts the contingent workforce in Canada to grow to over 35 per cent by 2025.

Reports believe it now makes up around 30 to 40 percent of all US workers. This has made internal communication a challenge for a large number of businesses - but it really doesn’t have to be that way.

Working from home or different offices brings the risk that workers will simply not collaborate with each other. This lack of communication generally leads to confused messages and workers working towards different goals.

A video collaboration solution that uses state-of-the-art AV technology will ensure your workers, no matter where they are based, can stay in the loop. Frequent communication will ensure your entire team is working towards a common goal that helps your organization meet its objectives.

3 - Save time and money

Whether you are meeting a remote worker that is a 30-minute drive away or frequently jumping on a plane to give a presentation to employees in a different office, travel is an expensive and time-consuming aspect of running a business.

Allowing your teams to meet in a virtual environment not only costs less money and saves time, it also improves the productivity of all workers. A properly implemented video collaboration solution will allow you to host meetings and presentations seamlessly, with each participant feeling as involved as if it were taking place in person.

4 - Foster creativity and learning

It can be easy for employees to fall into a mundane routine where they simply come into the office, do their job, and then leave - barely communicating to the team around them. This isn’t good for business.

By implementing a seamless audiovisual solution that puts emphasis on video collaboration, your organization will be able to foster an environment of creativity and learning where employees are eager to connect with each other and constantly push projects on to greater heights.

How can my business implement the right video collaboration technology?

Genesis Integrations has almost 30 years of experience designing audiovisual solutions that are tailor-made for the unique collaboration needs of your specific business. Through the implementation of world-class technology, we pride ourselves on delivering solutions to our clients that enable a better way of working together.

The result? Happier teams, more efficient processes, increased levels of productivity, more revenue opportunities and the growth of your business.

Want to learn more about how we can design an AV solution for your company, provide you with one of our pre-designed packages or simply want to ask a question about the importance of collaboration in today’s workplace? Contact us today.


Tags: Videoconferencing solutions


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