The video conferencing and audio visual (AV) solution world has seen significant improvements over the past decade, and as a result many businesses are realizing significant benefits and seeing huge changes to the way they operate.
Perhaps the industry that’s most benefitting from audio visual solutions is the brick-and-mortar retail industry, which is currently competing for sales against online retailers following the boom in online shopping.
According to Statista, e-commerce retail trade sales in Canada in 2017 amounted to over 1.8 billion Canadian dollars, and revenue generated within the retail e-commerce market is expected to reach almost 29 billion Canadian dollars by 2021, up from 18.3 billion in 2016.
Over the past few years, internet sales have increased at a higher rate than traditional retail sales. This change is being driven by younger consumers who are using smartphones and other mobile devices to make online purchases.
As a result, brick-and-mortar retailers are now looking at new and innovative ways to increase sales and engage their consumers. Perhaps the most noticeable and most beneficial change is the use of audio visual solutions for retail.
Why are retailers turning to audio visual solutions?
Customer experience is crucial and when it comes to your retail space expectations are high. Clients walk into your store with a vision of how they think it will, or should, look. It’s important you exceed those expectations if you want to sell products.
If your retail store is to fend off the rising competition from ecommerce and be successful, it’s important to wow your customers.
AV solutions will help your retail store engage, entertain and captivate its audience so that they feel connected with your brand, and also feel engaged with your company and the products you sell.
By implementing audio visual solutions you will give customers a memorable experience - an experience that excites, entices and engages consumers into buying your products.
But, how does AV drive engagement?
Audio visual technologies are shaping the way shoppers now expect a retail store to look and operate, whether it be music sound systems or ultra-large format displays that stream presentations, catwalks and convey information with mesmerising sound and vision.
All of these technologies improve the overall customer experience, engage consumers with your brand and increase your retail store’s opportunity to drive profits.
By creating an immersive experience, consumers will buy into your company and the overall brand message, and will be far more likely to buy products from your store both now and in the future.
How can Genesis Integration help?
Genesis Integration has been providing innovative, integrated and world-class AV solutions since 1990. We will work with your retail company to create a solution that is perfect for your unique space, allowing you to focus your energy on core competencies such as developing new products and delivering superior customer service.
We have worked with many retailers over the years, including Zara Canada, Cadillac Fairview, MEC, Ikea, and H&M, and understand the unique challenges that a variety of retailers suffer from.
Looking for more information on how we can help engage customers in your retail store? Contact us today.