Live and on-demand streaming media for professional use can be a golden opportunity for your business. These platforms are a fantastic way to grow your business, but if you’ve never used streaming media before then you probably have a range of questions and no idea where to start.
What is live streaming media? How can my business use it? How will it benefit my organization? What types of streaming media are best suited for the unique needs of my business?
These are probably just a few of the questions that come to mind when you think about diving into the world of streaming media. In this blog, Genesis Integration aims to answer these questions, as well as give you some insight into which types of streaming media will help your business reach its goals.
What is a live streaming platform?
A live streaming platform is a video hosting solution that allows your organization to either upload pre-recorded video content or broadcast live video streams to a worldwide audience - all they need for access is an internet connection and possibly a password or email addressh.
The great thing about streaming media solutions is that there’s a huge range of options, meaning you can choose the platform that helps you reach your desired business outcomes and maximize your return on investment (ROI).
Businesses use live streaming media solutions to host training for their employees, corporate events for their internal teams, live product launches, webinars, industry conferences and trade shows, Q&A sessions and much more.
How your business will benefit from streaming media
Streaming media has two main benefits for your organization. Firstly, they are a fantastic marketing tool. Secondly, they're a great way at improving the operational efficiencies and communication strategies of your internal team - particularly if you have remote workers.
Whether you want to improve your lead generation efforts, create new revenue streams, increase your brand awareness, design better internal communication channels or host virtual events - streaming media solutions are here to help.
What types of streaming media platforms should you consider
Streaming media solutions are vast and can be used for a variety of events. To ensure you maximize your ROI and host the right event to meet your company’s objectives, it’s important that you choose the right type of streaming media solution.
To help you narrow the potential platforms down, we’ve listed the three types of streaming media solutions that you can choose:
1 - Communication and collaboration
Looking to optimize your internal communication strategy? Live streaming media platforms can help. Live streaming video has the power to convey messages faster and more effectively than any other communication tool, replicating in-person conversations.
In fact, live video communication has become a critical business function for many companies’ internal communication efforts - particularly when remote work is becoming increasingly prominent for today’s businesses.
Streaming media can be used internally for corporate events, team meetings, one-to-one communication, client communication and much more.
Take Zoom, for example. Use of the communication and collaboration streaming media solution has soared in 2020, with daily users of the platform up to 200 million in March 2020, up from 10 million in December last year.
The platform uses live media streaming to help your business create a superior communication and collaboration strategy, from team meetings, digital conferencing, and many other video functions.
2 - General streaming and webcasting
General streaming media platforms are a fantastic way to enhance your marketing strategy and your outreach to both prospects and existing customers. Webinars, webcasts, Q&A sessions, product launches and thought-leadership can provide value to your audience - moving prospects further down the marketing funnel and improving the loyalty of existing customers.
Hosting these events on a professional platform will allow you to monetize content creation for new revenue streams, and create more meaningful marketing campaigns that improve audience engagement.
The Qumu Enterprise Video platform is an end-to-end solution that empowers your organization to create, manage and deliver live or on-demand video content for your audience. Using end-user analytics you can evaluate how effective your content was at engaging your audience, and how you can improve future video streams for even better results.
3 - Virtual conferences and events
In-person events are not set to return for the foreseeable future. The problem is, these events were probably a huge revenue generating stream for your business and to simply no longer host them would be a huge loss to your bottom line.
Thankfully, digital events are now the new normal - and your audience is expecting you to continue hosting your event in some type of digital format. There are now a variety of media streaming platforms that make it easy to organize, manage and host large-scale virtual events from trade shows and conferences to networking events.
Continuing your annual events in a digital format will ensure you that you can still realize the brand awareness benefits and additional revenue streams that come with hosting large industry events.
Interested in learning more about how you can use streaming media solutions to improve your internal communications, better your marketing strategy or improve your bottom line? Contact Genesis Integration today. We work with a wide range of streaming media platforms, meaning we can find the solutions that help your brand achieve its unique goals.