There are 72,721 restaurants within the foodservice industry in Canada, according to data from Statista, and that number is only increasing every single year. To add to that, Statistics Canada found there are a total of 5,222 bars across the country.
With so much competition in the industry, restaurant and bar owners need to become increasingly creative to ensure they attract new customers and keep existing customers coming back.
Restaurants and bars have done this over the past few years through a combination of the food they serve and world-class customer service - this, however, is no longer enough. To stay competitive and improve customer satisfaction, restaurants and bars must now adopt new technologies to improve their ambience and atmosphere.
That’s why restaurants and bars - from sports bars and pubs to family-friendly restaurants - are now turning to professional audiovisual (AV) solutions to improve the overall experience that customers have with their brand.
Here are five key ways that restaurants and bars can use AV solutions to create loyal customers, improve profitability and enhance the customer experience.
1 - Restaurant-wide video
Videos can add an extra element of enjoyment to your restaurant or bar. Depending on the type of atmosphere that you are trying to achieve, televisions can be set up solely in your bar area or they can also be placed in your restaurant for diners as well.
If you want televisions in your restaurant then you may want to play them without sound to enhance the visual aspect of dining while ensuring diners can still hear each other. Meanwhile, TVs in your bar can help attract customers who want to watch sports games and other big events.
2 - Drive profitability with special conference rooms
Are you looking to create additional revenue streams for your restaurant or bar? By launching special conference rooms where you can host events, you can significantly enhance your company’s profitability.
By partnering with the right AV provider, you’ll be able to implement conferencing, sound, lighting and noise solutions that make your restaurant or bar a perfect place to host a wide range of events from corporate meetings and birthday parties to wedding receptions.
3 - Set the mood with a high-quality sound system
Music helps to set the mood at a restaurant or bar. Whether it’s quiet relaxing music in your restaurant, or loud dance music in your bar - music helps to set the exact atmosphere needed to attract your ideal customer.
Poor quality music, however, could ruin what you’re trying to achieve. That’s why it’s important to work with an expert AV provider that will set up a high-quality surround sound that sounds the same for every guest in your restaurant or bar, no matter where they are sitting.
4 - Automated ordering
Technology is changing the way all industries operate, and the restaurant business is no different. That's why some restaurants around the world are implementing automated ordering systems.
This works by replacing a menu with a piece of technology, such as an iPad, in which customers can directly order food to their table without interaction with a server.
Don’t get us wrong, this isn’t going to work for every bar or restaurant. However, if it works for your clientele then it’s a great way to implement a digital signage solution that allows you to offer a personalized and interactive experience to your customers.
Are you looking for further ways in which you can improve the profitability of your bar or restaurant through the implementation of advanced audiovisual technology? Contact the Genesis Integration team of experts today. We would be more than happy to answer any AV- related questions you have.